Applied Artificial Intelligence in Marketing
A Supernova is when a star shines its brightest lighting up the entire galaxy for a short period before collapsing into a blackhole. An online trend is like a Supernova, at its peak it can light up the social universe where it can reach millions of users in a short period of time. Tweelescope can help you spot these trend supernovas and help you spread your message to infinity and beyond
With our network analytics you can identify target group in a matter of clicks. Identify key influencers for your topic of interest
Understand the topics and context being discussed applying computational linguistincs and advanced analytics and relate with the target group
Amplify your reach with our Tagify © feature. Ensure your message is not lost in the avalanche of tweets. Keep the spotlight on your message
A trend can start at anytime. Set alerts for topics and influencers of your interest and automate messaging
Applying machine learning algorithms to vast amounts of unstructured data to lend structure and exctract actionable insights
Intitutive and easy to use interface that present complex analysis in an understandable and actionable form
Marketing has evolved into personalized marketing where every individual is now a segment. However, handling personal data requires protection from data theft and compliance with data privacy laws.
As the world tackles challenges of personal data protection, the global data protection laws are making consumer’s data increasingly difficult to obtain, while the fines for compliance infraction are getting steeper.
With the EU GDPR (Global Data Protection Regulations) coming into effect from May 2018, organizations will not be able to directly market without explicit consent. Organizations will see a shift towards driving inbound marketing using channels such as social media. On the other hand, navigating social media is very challenging, given the scale and complexity of data. For this reason, organizations will need to use social media marketing more effectively and intelligently.
Applying artifical intelligence in marketing can help you evolve in this new regulated space of marketing.
Check our video on how the EU's Global Data Privacy Regualtion GDPR will change marketing and how organizations can evolve their marketing practices.
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